Shadow Ban
PhenomenonWhen a dating app silently buries your profile so you get few or no matches.
What it means
A shadow ban is when a dating app suppresses your profile's visibility without telling you. You can still log in, swipe, and message — but your profile is shown to far fewer people. Causes include: reported behavior, suspected bot patterns, abusive messaging, or unclear algorithmic decisions. Symptoms: a sudden drop in matches with no other change.
Related terms
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