Elo Score

App feature

An internal desirability score that dating apps use to rank profiles for matchmaking.

What it means

Elo score (borrowed from chess rankings) is the colloquial term for the internal score dating apps assign to profiles to determine who they're shown to. While Tinder publicly stopped using the term in 2019, every major dating app uses some version of an internal ranking — it's why your match rate can shift dramatically when you change a single photo. The score is opaque and dynamic.

Selfie of a woman taken in a car at nightWoman in a navy blazer, a clean, well lit work headshot

Make the first impression the easy part.

Turn the photo you have into a better photo or a short video. Still you, on a good day.

You can't control the reply. You can control the photo.

Fix the light and color on the photo you have, put yourself somewhere new, or turn it into a short video. Most photos are ready in about 60 seconds.