The Ick

Phenomenon

A sudden, irrational feeling of disgust toward someone you were attracted to.

What it means

The ick is when something — a small mannerism, a tone of voice, a specific outfit choice — flips a switch in your brain from attraction to revulsion. Once you get the ick, it's notoriously hard to come back from. It became cultural shorthand around 2020 via TikTok, where people share specific 'icks' that ended their dating interest.

Selfie of a woman taken in a car at nightWoman in a navy blazer, a clean, well lit work headshot

Make the first impression the easy part.

Turn the photo you have into a better photo or a short video. Still you, on a good day.

You can't control the reply. You can control the photo.

Fix the light and color on the photo you have, put yourself somewhere new, or turn it into a short video. Most photos are ready in about 60 seconds.