Hard Launch
PhenomenonAn explicit, identifying social media announcement of a new relationship.
What it means
Hard launch is the unambiguous social-media announcement of a partner — face shown, often tagged, sometimes captioned. It's the milestone after the soft launch. The decision of when to hard launch (or whether to at all) is its own minor relationship negotiation in the social-media era.
Related terms
Make the first impression the easy part.
Turn the photo you have into a better photo or a short video. Still you, on a good day.