Delete-Redownload Cycle
The pattern of deleting a dating app in frustration and re-downloading it weeks later.
Definition
The delete-redownload cycle is one of the most common patterns in modern dating: a user gets fed up, deletes the app, then redownloads it weeks or months later when boredom or loneliness wins. Most users go through this cycle multiple times per year on the same app. The phenomenon is heavily studied because it complicates the apps' churn metrics.
Want better photos so delete-redownload cycle doesn't happen to you?
Try Magnt Free →