Science of Dating Photos: What Gets the Most Matches
Data-driven insights into which types of photos perform best on dating apps.
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The Data on Smiling
Profiles with genuine smiles get 14% more matches. But not all smiles are equal—natural, relaxed smiles outperform forced grins significantly.
Color Psychology
Red increases attractiveness ratings for both genders. Blue conveys trustworthiness. Black suggests sophistication. Use this in your clothing choices.
The Pet Effect
Photos with dogs increase match rates by up to 5%. But the pet should complement the photo, not dominate it.
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